1982

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G.I. Gary Reviews – 1982 & 1983 G.I. Joe Scarlett

In 1982 Hasbro re-launched G.I. Joe with the new branding “A Real American Hero.” With 13 heroes, two Cobra enemies, and a mail-away Cobra Commander, Hasbro made a calculated decision to minimize their initial risk.  Re-using sculpts, averaging paint applications, and choosing what characters they thought would resonate most with their target audience, 7 to Read More

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